OUR COMMITMENT FOR THE PLANET

In this time of climate emergency, Aventure Écotourisme Québec is stepping up its commitment for the planet with an ambitious sustainability action plan that commits the association and its members to achieving 13 measurable goals by 2025.

Our action plan is based on three main pillars :

  • fighting against climate change;
  • adopting ecoresponsible practices and preserving biodiversity;
  • improving the social responsibility of our sector's businesses.

It proposes a coherent vision for adventure tourism and ecotourism businesses, who are thus committed to the ecosystems and communities with which they interact, while educating their clients to do the same.

These goals come with commitments, metrics, and courses of action that make them achievable and measurable. Our association is committed to achieving them by 2025 by declaring its intentions to its members (over 200 businesses), its partners, and the public.

Click on the image to view our sustainability plan (in French).

2025 Goals for the Adventure Tourism and Ecotourism Sector:

  1. The adventure tourism and ecotourism sector in Québec will be aligned on a collective carbon neutral path by 2025. Aventure Écotourisme Quebec commits to calculating the sector's total GHG emissions and setting reduction targets by April 2023.

  2. 100% of visitors to Ecotourism certified businesses are made aware of the environmental and social impacts of climate change and are informed of the best practices to adopt to fight climate change during their stay.

  3. Our sector's ecoresponsible rating with Les Pages vertes, which reflects the overall ecoresponsible practices of adventure tourism and ecotourism businesses, will increase from 70% to 80% by 2025.

  4. The adventure tourism and ecotourism sector will invest $500,000 in the preservation and restoration of terrestrial and aquatic ecosystems and the enhancement of territories by 2025.

  5. The adventure tourism and ecotourism sector will invest $100,000 in actions to protect populations of wildlife species on territories where Aventure Écotourisme Québec member businesses are operating.

  6. 100% of Aventure Écotourisme Québec members have clear procedures to educate their clients on the best practices to adopt to preserve the natural environment and wildlife.

  7. A 10% increase in services offered by our members to people with disabilities.

  8. A 10% increase in the number of businesses that offer preferred access to their services to youth of 18 and under.

  9. A 10% increase in the number of businesses that offer preferred access to their services to clients from their local community.

  10. To carry out three projects in collaboration with Indigenous Tourism Québec in order to strengthen the links between adventure tourism, ecotourism, and indigenous tourism.

2025 Goals for our Association :

  1. Events organized by Aventure Écotourisme Québec are level 3 ecoresponsible certified according to BNQ standard 9700-253: Responsible Event Management.

  2. The association's ecoresponsible rating will increase from 75% to 85%.

  3. Our association will be aligned on a collective carbon neutral path by 2025.

Aventure Écotourisme Québec recognizes the expertise of science in its approach. Our goals are based on the findings of the Intergovernmental Panel on Climate Change (IPCC), the Intergovernmental Science Policy Platform on Biodiversity and Ecosystem Services (IPBES), and the World Wildlife Fund (WWF).