1% for the planet outdoor fund


In 2020, Aventure Écotourisme Québec was the first nature and adventure association to partner with 1% for the Planet and to become a brand representative organization by setting up the 1% for the Planet Outdoor Fund.

This fund is a turnkey tool for businesses from our sector. It helps them take philanthropic action for the environment while ensuring that they support structuring projects that are carried out here in Quebec and certified by 1% for the Planet. A portion of the funds is also reinvested in our sector to support businesses in their green transition and the improvement of their ecoresponsible practices. It is a major leverage for achieving our 2025 sustainability goals.

How does it work?

  • On a voluntary basis, our member businesses commit to donate 1% of their sales to the Fund each year, whether they are profitable or not.

  • These funds are donated to non-profit organizations in Québec to support projects in three areas: the protection of ecosystems, the protection of animal species, and the fight against climate change.

  • A management committee made up of representatives of donor companies and civil society ensures that the investments have maximum and lasting impact. The management committee's decisions are guided by an expert in sustainable development and by 1% for the Planet, which certifies the non-profit organizations that will receive donations.

Why a fund?

By acting together, we are more effective in supporting structuring projects that have a major impact. The turnover of member businesses of Aventure Écotourisme Québec totals over 137 million CAD. Imagine what we'll be able to achieve when all of our members, more than 200 businesses, will have joined the 1% for the Planet Outdoor Fund!

>> Learn more about the 1% for the Planet Outdoor Fund

>> Join the 1% for the Planet Outdoor Fund